Last updated: [Insert date, e.g., 25/10/2025]
1. What are cookies
Cookies are small text files that websites visited by a user send to and record on the user's computer or mobile device (e.g., smartphone, tablet), to be retransmitted to the same websites on the next visit. Thanks to cookies, a website remembers a user's actions and preferences (such as login details, language, font size, and other display settings) so that they do not have to be re-entered when the user returns to visit that website or browses from one page to another. Cookies are therefore used to perform computer authentication, session monitoring, and storage of information.
Cookies may be set by the website operator ("first-party cookies") or by other websites or web servers ("third-party cookies").
2. Types of cookies used by this website
Our website, [Insert Name of eCommerce Site], uses various types of cookies to function properly, to improve your browsing experience, and to offer you services in line with your preferences.
A. Technical Cookies (Strictly Necessary)
These cookies are essential for the proper functioning of the website and cannot be disabled. They enable basic functions such as navigation between pages, access to protected areas, adding products to the cart, and the checkout process. These cookies do not collect information for marketing purposes and do not store your browsing preferences outside the current session. Their use is lawful as it is necessary for the provision of the requested service.
- Examples:
woocommerce_cart_hash: Contains information about the shopping cart and helps WooCommerce determine when cart data changes.woocommerce_items_in_cart: Contains information about the shopping cart.wp_woocommerce_session_: Contains a unique code for each customer to allow retrieval of cart data from the database.wordpress_logged_in_: WordPress authentication cookie for registered users, to keep access to the reserved area.
B. Performance and Analytics Cookies (Statistical)
These cookies help us understand how visitors interact with the website by collecting information anonymously on the number of visitors, the most visited pages, traffic sources, and other data. This information is aggregated and anonymous and is used to improve the website's performance and usability.
- Source: Google Analytics (via Google Site Kit)
_ga: Google Analytics cookie used to distinguish unique users. It expires after 2 years._gid: Google Analytics cookie used to distinguish users. It expires after 24 hours._gat: Google Analytics cookie used to limit the rate of requests. It expires after 1 minute.
Important: On our website, the sending of these analytics cookies is subject to your explicit consent. Furthermore, we have configured Google Analytics (via the Site Kit plugin) to anonymize your IP address (anonymizeIp). This means that Google truncates your IP address within member states of the European Union or in other countries party to the Agreement on the European Economic Area before it is sent to and stored on Google's servers. Only in exceptional cases will the full IP address be sent to a Google server in the United States and truncated there.
C. Marketing and Targeting Cookies
Currently, our website uses only technical cookies and analytics cookies (subject to consent) via Google Site Kit. We do not use third-party profiling cookies for behavioral advertising or retargeting, unless we decide in the future to implement services such as Google Ads or Facebook Pixel. In that case, this policy will be updated and specific consent will be requested for this category of cookies.
3. Managing cookie preferences
On your first visit to the website, you were shown a clear consent banner compliant with the GDPR. In that banner, you had the option to:
- Accept all cookies (technical, statistical, and profiling, if present).
- Reject all cookies except strictly necessary technical ones.
- Customize your choices (if the banner allows it).
- Access this full cookie policy for more information.
You can change your preferences at any time through the cookie settings panel, accessible via a link in the website footer (e.g., "Manage cookie consent") or by clicking on the banner icon that will reappear.
You can also manage cookie preferences directly from your internet browser:
You can also specifically disable Google Analytics by installing the opt-out component provided by Google.
Note: Disabling technical cookies may compromise some website functionality and make it impossible to use services such as the cart, checkout, or access to your personal area. Disabling analytics cookies would deprive us of valuable information to improve the website, but will not affect your browsing.
4. Transfer of data outside the EU
Third-party services (particularly Google Analytics) may involve the transfer of data to servers located in the United States. Google adheres to the EU-US Data Privacy Framework, which guarantees an adequate level of data protection with respect to European regulations. You can find more information in Google's Privacy Policy.
5. Data Controller
The data controller is [Insert your Company Name], with registered office at [Insert full address], VAT No. [Insert VAT number]. For any questions regarding privacy and the use of cookies, you can contact us at: [Insert Privacy Email].
Final advice: This text is a generic but accurate draft. Before publishing it, make sure to:
- Fill in all fields in [ ] with your specific data.
- Verify the cookies actually present on your website. You can use tools such as the browser DevTools "Application" panel ("Cookies" tab) or online services like CookieMetrix for an accurate scan.
- Insert a link to this page both in the website footer (e.g., "Cookie Policy") and within the consent banner.
- Have the policy reviewed by a lawyer specializing in Italian digital law for full compliance.